Blueair

Headquartered in Stockholm, Blueair is a global company with a presence in over 40 countries. They’re an innovative company with a special focus: designing and manufacturing the best indoor air purification systems in the world. Having been at the forefront of their industry for the better part of two decades, they wanted to move from being a traditional product development company, to one that uses digital innovation to drive every area of its business.


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In order to deliver their first connected products to market, Blueair asked BAS ITG to guide their digital strategy, project management, design and development processes. The primary tasks were to enable a new generation of WiFi-connected products via a mobile phone app, and roll out a global website to over 40 countries with localised and translated versions. Since then, many more digital initiatives have come on board, with BAS ITG as a strategic partner. Besides creating the company’s overall digital architecture, one of the major challenges has been the coordination of multiple parties across the world.

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The result, besides several design awards, is that Blueair now sits at the forefront of IoT in the air purifier industry. They’re also more in touch with their customers than ever before, thanks to direct, consumer-facing channels and e-commerce functionality. And with two fully connected products set to be launched annually for the foreseeable future, there’s clear air between them and their nearest competitors.

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In January 2016, Blueair won a Good Design Award in recognition of the Swedish-engineered Blueair purifier. The annual GOOD DESIGN Awards are awarded by the Chicago Athenaeum: Museum of Architecture and Design, and the European Centre for Architecture Art Design and Urban Studies.

Also in January 2016, the Blueair Sense+ air purifier, the Aware air monitor and the Blueair Friend app won three Envisioneering awards for innovation, style and design at the International Consumer Electronics Show in Las Vegas, Nevada.

In October 2015, Blueair won a German Design Award 2016 with a Special Mention distinction for the Pro indoor air purifier series. The German Design Award’s jury honoured the Blueair Pro for its exceptional design quality. The Blueair Sense+ air purifier and the Aware air quality monitor were both honoured with Envisioneering Innovation and Design Awards during the press event Showstoppers, at the global electronics fair IFA in September 2015.