The new pilot store for Synsam takes the big leap from being a traditional optician’s shop to a modern life-style retailer. With a new way of thinking Synsam renew, challenge and develop the business with a developed customer focus. The ambition is to change the customers attitude to glasses from an occasional necessity-oriented purchase to an more frequent inspirational purchase of accessories with a high fashion level. The pilot store includes both analogue and digital new functions and the customer journey is therefore unique and seamless.

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