EVERYhere – Trend seminar everyhere

Our new consumer trend report from is spreading it’s wings. Our insights aims to inspire and provide knowledge of the retail industry but also to give concrete advice for the clients of BAS ITG. We’ve produced The Commercial Trends reports since 2008. For more information please contact info@basitg.com

How digital product design is disrupting traditional industry definitions

It is becoming something of a truism that digital product design is disrupting traditional industries. I think it is interesting, though, to focus on how this is happening, and especially in retail, where consumer experience is a vital element. Four emerging retail models A recent World Economic Forum report identified four emerging business models in […]


This is the most exciting time to be in retail. Tech and digital are changing customer experience and the way people shop. We want to take on a holistic view and address the question how new technologies can help drive footfall and revenues.   The 20 of October we are holding a breakfast seminar in […]

Corporate America’s secret sauce

I have been active in business and mostly international business for close onto 25 years. Drifting between intercontinental corporate cultures from Asian to European to businesses in America and I have always between fascinated by why US companies (not the banks but others) generally come up smiling in a macro business culture. It cannot be […]

Blueair Wins Innovation Awards at IFA 2015

Blueair won two awards for the most innovative products at IFA 2015 – the world’s leading trade show for consumer electronics. Founder and CEO Bengt Rittri tells all about it:   Experience Blueair’s IoT Air Purifier in the video below:   For more on BASITG’s work with this inspiring company follow the white rabbit.

Culture trumps competence! Join us!

Hi Everyone, we are on a roll, building amazing devices, creating new consumer behaviours, writing poems, creating databases, analysing data and learning why digital and analogue solutions built with LOVE generally do win in the end. And there are so many wonderfully competent people out there that we can pick and choose like kids in a candy […]